“I Quit My Job in The US to Sell Organic Turmeric”. I quit my job in 2018 and returned to my hometown in Salem. Salem is a small town in Tamil Nadu but I feel there is a lot to explore. Finally, I discovered the potential of an agro product that has been cultivated in my hometown for ages — Salem turmeric. So, I decided to make high-quality Curcumin rich Turmeric from Salem. Turmeric, in general, is known for its medicinal benefits. It contains antioxidants and has anti-inflammatory, antibacterial, antiseptic properties and more. They are also believed to have qualities that could even help prevent cancer. Apart from being a major ingredient in every Indian kitchen, turmeric is a spice that also has a sacred aspect to it as it is used in temples. Besides, it has several medicinal qualities which makes it even more divine.
Launched in December 2019, The Divine Foods, has been selling organic Cucurmin rich Turmeric products. Products based out of turmeric was an already explored area in the market. However, we felt that the commercialisation of products like turmeric powder has made it difficult for consumers to find the best quality in the market. Several brands these days are selling adulterated turmeric powder in packets. So, we wanted to make a change by exploring the potential of this amazing spice and thereby finding a place in the market. We closely work with the native organic farmers in Tamil Nadu and procure high-quality turmeric by paying them a fair and fixed price. The price is decided based on the quality and the variety of the produce. By this way, we bypass the middle-man and disrupt the traditional supply chain process.
By March 2022, we sold around half a million cups of native Turmeric milk mixes. We realized that there is a huge need for healthy alternatives for high sugar milk mixes .So on retrospection and working with grandmothers and nutritionists we found there are quiet a few Tamil Nadu specific milk mixes that have been used in the past. As a direct result we are now attempting to revive the forgotten recipes and introduce authentic traditional Tamil Nadu specific milk mixes with certain additions to suit the customers palette.
We are working to create a bridge between the farmers, small manufacturers and FPOs and the consumers. We are also working with the R & D team to bring the traditional at the same time tasty native foods. We are also constantly trying to enhance our impact on the planet by using eco-friendly reusable packaging.
The Divine Foods